Case Study #8
Hangry Joe's(Jersey City)
Client Overview
Hangry Joe’s Jersey City is dedicated to serving fresh, flavorful Nashville hot chicken in a fun and energetic environment. As the brand continued to grow, the restaurant recognized the importance of maintaining a consistent and engaging social media presence to stay connected with existing customers and attract new ones. They partnered with our agency to create high-quality organic content that showcased their food, personality, and dining experience without relying on paid advertising.
Services Provided:
- Social Media Management
- Online Reputation Management
- Content Marketing
Challenges
Although Hangry Joe’s had a strong brand and an exciting menu, their social media presence lacked consistency and a clear content strategy. They needed content that would capture attention, encourage engagement, and reflect the bold personality of the brand.
One of the biggest challenges was standing out in a crowded restaurant industry where customers are constantly exposed to food content. The restaurant needed creative visuals and short-form videos that would stop users from scrolling and encourage them to visit the restaurant.
They also wanted to maintain an active presence across their social media platforms without placing additional pressure on their internal team. This required a steady flow of fresh content that aligned with the brand while keeping the audience engaged over time.
Work
To address the challenges faced by Basil & Olive and help them grow their sales, our agency implemented a multi-faceted digital marketing strategy tailored to their brand and audience.
Content Strategy
We developed a content strategy focused entirely on organic growth. Every piece of content was designed to showcase Hangry Joe’s vibrant personality, signature menu items, and overall dining experience. Our goal was to create content that encouraged engagement while keeping the brand consistently visible to its audience.
Social Media Post Design
We designed eye-catching social media posts that highlighted the restaurant’s best-selling menu items, limited-time specials, customer favorites, and promotional announcements. Every design followed the brand’s visual identity while making the food the center of attention. The content was created to maximize engagement and encourage shares, saves, and customer interaction.
Short Form Reel Creation
We produced engaging Instagram and Facebook Reels showcasing food preparation, close-ups of crispy chicken, cheese pulls, customer reactions, and trending editing styles. These videos were designed to increase organic reach and encourage viewers to interact with the content without relying on paid promotions.
Brand Consistency
Throughout the project, we ensured that every post and reel maintained a consistent visual style and messaging. This helped strengthen Hangry Joe’s online identity and made their social media pages more professional, recognizable, and appealing to both existing and potential customers.
Organic Community Engagement
Our content strategy focused on creating posts that naturally encouraged likes, comments, shares, and saves. By consistently publishing engaging content, we helped the restaurant maintain an active social media presence and build stronger relationships with its audience through organic engagement.
Results
Organic reach increased by 95 percent through engaging posts and short-form video content.
Average engagement rate increased by 140 percent, with more likes, comments, shares, and saves across social media platforms.
The restaurant experienced a 45 percent increase in followers through consistent organic content alone.
Organic content helped drive a 75 percent increase in profile visits, resulting in more customers exploring the restaurant’s menu, location, and latest updates through their social media pages.