Free tool for US restaurants
Restaurant Ad Budget Calculator
Estimate a practical monthly ad budget based on your restaurant's sales, growth goal and what a new customer is worth to you.
Enter your numbers
Use your current monthly numbers. The calculator uses your inputs to create a planning estimate, not a guaranteed result.
Current business
$
Enter monthly sales greater than $0.
$
Use the average amount a customer spends in an order or visit.
Enter an average customer spend greater than $0.
Growth goal
%
Enter a growth goal from 0% to 200%.
%
A simple estimate of what remains after variable costs such as food, packaging and payment fees. Use your own numbers if you know them.
Enter a contribution margin from 1% to 100%.
Budget approach
This is a planning assumption. It is not a universal restaurant advertising benchmark.
Your results
Your results will appear after you calculate.
Suggested monthly ad budget
$0
Extra sales target
$0
New customer orders needed
0
Target CAC
$0
Break-even ROAS
0.0x
Current monthly sales$0
Growth target0%
Target monthly sales$0
Budget as % of sales0%
Estimated contribution per customer$0
Target CAC is based on the contribution you estimate from one customer. Break-even ROAS is based on the contribution margin you entered. These are planning figures, not guaranteed campaign results.
Budget planning range
Conservative
$0
Growth
$0
Aggressive
$0
YOUR AD BUDGET SHOULD HAVE A PURPOSE
More ad spend does not automatically mean more customers
We help US restaurants build campaigns around clear goals, track what is working and turn paid advertising into a repeatable growth system.
This calculator provides a planning estimate. Your actual customer acquisition cost, revenue and return will depend on your market, offer, creative, targeting, website or ordering flow and campaign performance.